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Thursday, April 13 • 5:15pm - 6:30pm
Redefining Success: How to Make it in the New Music Business

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What does success mean in today's music industry? Because it definitely isn't defined the same way as it was just 10 years ago. Should you strive for a record or publishing deal? Should you live on the road? Should you focus on licensing? Should you work on building a die-hard fan base? Should you devote your efforts to YouTube? How can songwriters/artists actually make money in today's industry? Our panel of experts in diverse areas of the new music business will explore these questions and more, and give songwriters and artists concrete ways to succeed with a music career.

Moderators
avatar for Ari Herstand

Ari Herstand

How To Make It in the New Music Business, Ari's Take, DIY Musician, Author
ost musicians now know Ari Herstand (pronounced Ar*ee Her*stand) as the guy who has helped them fly with their instruments, book national tours, get songs placed on TV and make more money with their music career - without the help of a label. Herstand’s music business advice blog, Ari’s Take, has been nominated by the LA Weekly as the best music blog in Los Angeles and has become a go-to resource for DIY musicians. He will be releasing... Read More →

Panelists
avatar for Cathy Heller

Cathy Heller

Creator and Host, Don't Keep Your Day Job
As the creator and host of the popular podcast Don’t Keep Your Day Job, Cathy Heller is growing one of the biggest, most engaged audiences in the podcast world. In just a few short months, Cathy’s podcast has climbed high up on the iTunes charts, is sponsored by world class brands draws thousands of listeners to feast upon each inspiring episode. Heller’s mission is to offer real tools and insight to help others find a sense of... Read More →
avatar for Peter Hollens

Peter Hollens

Producer, Entrepreneur, Advisor, Consultant, Engineer & Vocalist
Peter Hollens is an American pop singer and producer best known for his work on YouTube as an a cappella cover artist. With 1.5 million subscribers, his videos have reached a quarter of a billion views on Facebook and YouTube since 2011. Hollens has collaborated and performed with several outstanding artists including Brian Wilson, Jason Mraz, Hunter Hayes, Gladys Knight, Lindsey Stirling, George Watsky, Jackie Evancho, and ThePianoGuys. He has... Read More →
avatar for Andrew Leib

Andrew Leib

Artist Manager, Red Light Management
Andrew Leib is a music appreciator and artist manager at Red Light Management in Los Angeles, CA.  His clients include Grammy Award-winning and nominated artists Robert Randolph and the Family Band, Emily King, Lecrae, Luke James, and Tunji Ige. Prior to joining Red Light, Andrew was an independent artist manager for Philly indie-rock act Cheers Elephant, artist relations / hospitality... Read More →
avatar for Hunter Scott

Hunter Scott

Co-Founder, LaFamos PR
Hunter Scott, the co-founder of the Los Angeles-based public relations and | branding firm, LaFamos PR, is one of the music industry’s most dynamic visionaries. | As the head of marketing and publicity, Hunter has established his company’s | well-deserved reputation for innovation, integrity and imagination. | | Established in 2008, LaFamos is a full-service PR firm focusing on press | outreach, lifestyle branding and social media... Read More →


Thursday April 13, 2017 5:15pm - 6:30pm
Mt. Olympus 3rd Floor

Attendees (222)