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Friday, April 14 • 11:30am - 12:45pm
Company: The Making of Justin Bieber’s Purpose

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ASCAP member Justin Bieber’s fourth studio album Purpose showcased a new direction for the pop icon, and earned critical kudos for both Bieber’s nuanced performance and the album’s forward-thinking, R&B-inflected songs. While the relaxed electro-pop of singles like “What Do You Mean?” and “Company” felt effortless, Purpose was the product of dozens of collaborators, working together to sculpt its perfect hooks and immersive soundscapes. At this fascinating session, you’ll hear stories and insights from some of the songwriters, producers and A&R reps that were instrumental in making Purpose a modern pop classic. This is an unmissable panel for music creators of all stripes, whether or not you’re a true Belieber.

avatar for Poo Bear

Poo Bear

Songwriter, Producer, “Where Are Ü Now,”
Songwriter, Producer - “Where Are Ü Now,” "What Do You Mean?," "Peaches and Cream," "Caught Up" | | If you thought you’ve never heard of 4x Grammy award winning singer/songwriter Poo Bear, you actually have! He is the lethal pen behind hits like 112′s ‘Peaches & Cream... Read More →
avatar for Steve James

Steve James

Producer - "Purpose," "In The Name of Love," "Power" | In a mere two years, Steve James has emerged from musical obscurity with a glimmer of potential to now stand as one of the quickest up-and-coming producers in the scene. From small town beginnings in Johnstown, PA, Steve's emphasis... Read More →
avatar for Big Taste

Big Taste

Songwriter, Producer
Songwriter, Producer - "Company," "Overnight," "Takes One To Love One" | | Big Taste is a Grammy-nominated songwriter and producer originally from New Zealand. Big Taste co-wrote and produced Platinum-certified single “Company” from Justin Bieber’s album Purpose. His credits... Read More →

Friday April 14, 2017 11:30am - 12:45pm
Mt. Olympus 3rd Floor

Attendees (188)